Process

This little section is intended to give some insight into what you can expect while working with our friendly professionals. Our design processes comprises four major components: Consultation/planning, design/development, content strategy, and SEO/marketing strategy. In other words—planning the site, building the site, filling the site, and bringing in quality traffic.

1. Consultation, planning

This very critical phase can be related to an architect’s blueprints. Through consultation we will work with you to gain an understanding of your business/organization, its goals, target audience, and other important parameters. Based off of this information, we will generate and agree upon a specification for your site. This specification is the foundation of our planning, which ensures that all aspects of the design, programming, and content “fit together.”

 

2. Design, development

A large majority of the project’s time will be used designing and developing the website. Design simply refers to crafting the graphics, and how everything will be laid out on the page. This is a very important step and relies heavily on the result of careful planning. The template created here will determine many important factors in the delivery and effect of the website’s content. Upon sign-off of a creative design, the website will enter into development. This is essentially where it is converted from a mock-up image into an interactive web format. This stage typically involves a heavy amount of programming, and is what will contribute to a site’s sense of speed, usability, security, and robust features.

 

3. Content strategy

A common misconception in design is that “awesome graphics” make a great site. Although it is very important for a site to be quite personable, the most critical component of a website—what makes it worthwhile—is its content. We work with our clients to ensure their content is sending the right message. A palatable message for their target audience. Some of our customers have their content organized and put together exactly how they want it. However, more often, clients aren’t sure exactly how they want to lay things out. When it comes to the web, they may not know the best way they can communicate their message in an articulate manner. We offer content strategy, editing (pre-existing content) and writing (from scratch) for any project.

 

4. SEO, marketing strategy

So you have a wonderful website! It works great, it’s easy to use. Visitors can do what they need without confusion. That is great! But where are the visitors? Through over a decade of experience and training, the sites we build are extremely search engine friendly. (SEO is an acronym for search engine optimization). We are very familiar with internet marketing and advertising solutions. We develop marketing strategies that will complement your current marketing campaigns and ensure an efficient workflow. How do you know who’s using your website? What about demographics? To provide a comprehensive insight into traffic patterns and website growth, we outfit all websites with the most trusted modern statistic monitoring tools in the industry.

 

Free Consultation

Are you serious about taking the next step with your business? Are you are interested in the possibilities an improved web presence can provide? Fill out this simple form, and you will be contacted within one business day by a friendly professional who can to meet with you and setup a free consultation.